
Macro, Meso, and Node-Level Measures
Network indicators operate at different scales:
| Level | Focus | Questions |
|---|---|---|
| Macro | Entire network | How big? How centralized? How connected? |
| Meso | Groups/Communities | Are there clusters of nodes? How modular? |
| Micro/Node | Individual positions | Who is central? Who bridges groups? |
Caution
Key Principle: Different levels reveal different insights
Whole Network Properties
Characterize the overall structure and global patterns
Key Measures:
Purpose: Understand network-wide characteristics and compare across networks
Definition: Basic structural properties
Business Example: LinkedIn Network
Insight: Larger networks typically have lower density

Network Metrics:
| Nodes (n) | 5 |
| Edges (m) | 6 |
| Possible Edges | 10 |
| Density | 60.0% |
Definition: Extent to which connections concentrate around few nodes
Business Example: Communication Patterns
Startup (Low Centralization = 0.25)
Traditional Corporation (High Centralization = 0.78)
Implication: Centralization affects agility, innovation, and resilience

Network Metrics:
| Network | Size | Density |
|---|---|---|
| Higher centralization (top) | 5 nodes, 4 edges | 40.0% |
| Lower centralization (bottom) | 5 nodes, 8 edges | 80.0% |
Community and Subgroup Structure
Identify cohesive groups and organizational patterns
Key Measures:
Purpose: Reveal hidden organizational structure and group boundaries
Definition: Strength of division into communities
Business Example: Corporate R&D Network
Higher Modularity
Lower Modularity
Strategic Implication: Community structure reflects organizational integration vs. specialization trade-offs

Note
The top network seems to have two communities ({A, B, C} and {D, E, F} triads)
The bottom network does not show any obvious community structure
We will explore modularity indicators and community detection algorithms in detail in Weeks 7 and 8.
Individual Position and Influence
Characterize actor positions within the network
Major Categories:
Centrality Measures: Various ways to measure importance
Structural Position: Role in network architecture
Local Clustering: Cohesion of immediate neighborhood
Embeddedness: Integration into network structure
Purpose: Identify influential actors, structural advantages, and vulnerabilities
Note
Much more to follow on node-level indicators today
Integrated Analysis Framework:
Macro Level → Strategic organizational design
Meso Level → Team and department dynamics
Micro Level → Individual talent management
Important
Best Practice: Analyze networks at multiple levels simultaneously for comprehensive insights