Assignment: Influencer Selection for Space Games Inc.
Applying Network Analysis to the Twitch Case Study
Assignment Overview
Using the Twitch network data (Twitch_edges.csv and Twitch_nodes.csv), identify 3 optimal influencers for Space Games Inc.’s “Thrive in Space 5” campaign.
Your analysis should: 1. Filter out mature content channels and non-affiliate streamers 2. Calculate eigenvector and betweenness centrality measures 3. Create a quadrant plot to identify high-performing candidates 4. Detect communities and select one influencer from each of 3 different communities 5. Justify your selections with expected ROI calculations
Submit an R Markdown/Quarto document with code, visualizations, and a 300-word strategic rationale.