Week 2

Network centrality

Prepare

Note📚

📖 Read the syllabus

📖 Revise network terms (from week 1)

Participate

Note👥

📉 Slideshows:

1. Networks, Network Analysis & Business Relevance

2. Why Network Analysis Matters

3. Fundamental Network Concepts

4. Taxonomy of Network Analysis Indicators

5. Network centrality

Practice

Note💻

🧮 Ingest network data and compute node degree

Perform

Note📝

✏️ Compute network centrality indicators on a toy network dataset

✏️ Wikipedia Vote Network - Available in both R and Python versions

Ponder

Note🤔

Network centrality concept

Chapter 26 (“Centrality”) from McLevey, J., Carrington, P. J., & Scott, J. (2023). The Sage handbook of social network analysis. Sage.

Practical importance of intra-organizational networks

Cross, R., Liedtka, J., & Weiss, L. (2005). *A practical guide to social networks*. Harvard Business Review, 83(3), 124-132.

Centrality and social influence in networks

Griskevicius, V., Cialdini, R. B., & Goldstein, N. J. (2008). Applying (and resisting) peer influence. MIT Sloan Management Review, 49(2), 84.